10+ years as a creative, commercially-driven leader. I have an entrepreneurial spirit, an addiction to data, a mind for product, a penchant for scaling operations, a global network, and the ability to build consensus at all levels of an organization while inspiring teams to level one another up.
Initiate and manage strategic projects throughout lifecycle: ideation, prepare business cases, compile stakeholder requirements, appoint and manage teams, allocate internal resources, define goals and KPIs, manage external relationships, facilitate necessary collaboration across diverse departments and markets, and make adjustments based on post-launch feedback.
Generate buy-in from assorted departments including the Executive Committee, Strategy & Planning, Marketing, Talent, Communications, Digital, and Technology functions.
Consult on International projects as Editorial Digital stakeholders
Editor Management - conduct quarterly strategic assessments of VOGUE, GLAMOUR, and GQ websites around the world to improve editorial quality, ensuring on-brand user experience. Coach contributing editors on suggestions and on going strategy.
Contributor Management – recruit rising street style photographers on behalf of all non-US editions of VOGUE, GLAMOUR, and GQ and negotiate favourable contracts leveraging the scale of the International editions.
CNINow - The first ever Condé Nast International intranet – connecting 6,000 employees and encouraging cross-border communication, inspiration, and education. Received special commendation from the Chairman for initiating this project.
As the SPM I was responsible for optimising the quality, perception and success of CNI’s digital products and services.
Identified and shared best practice across the group via editorial reports, conferences, seminars, webinars, and public speaking engagements and internal and external conferences
Analysed traffic patterns to identify strengths in one market to maximise growth in other countries
Implemented product strategy, working closely with local management and the President
Led re-launch of www.CondeNastInternational.com
Screened start-up companies requesting investment or partnership and provided analysis of any worthwhile businesses.
Organised biannual CNI Digital Managers Meeting, a two-day event attended by 15 CN Digital Directors from around the world; set agenda, organised venue space, travel, and all other details.
Briefed President on digital editorial quality.
Managed growing office, oversaw President’s complex calendar, performed a range of ad hoc projects to support the wider digital business .
Researched US home retail market, using data to generate insight into the sector and aid in US launch
Worked on behalf of CFO to coordinate biannual Financial Report for Board of Trustees and preformed general office tasks
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Software:
Looker (data visualization)
Salesforce (CRM)
Zapier (integration tool)
Pulsar (social listening)
BuzzSumo & SimilarWeb (SEO)
MailChimp (email)
TypeForm (data input)
Wordpress (CMS)
Google Sheets (analysis)
Trello (organization)
Advanced Adobe Creative Suite and corresponding Digital Publishing tools
Advanced CSS
Intermediate HTML
SEO training
Basic Spanish
Basic UX theory/best practice
Basic video editing
Ranked First in Class
3.8 GPA
Cum Laude Honors
So glad you asked.
Social Justice. Black Lives Matter (shocking!), and Women should be Respected and give ALL the rights (shocking!).
Design. Fonts*, Coralie Bickford-Smith, Vogue Netherlands, KnockKnock cards
Interiors. Ikea hacking, spray painting things, repurposing beat up furniture, mason jars, clever storage, Ray and Charles Eames, Michael Thonet
Crafts. Including but not limited to: embroidery, wood etching, procreate illustrating, letterpress, drawing, sewing, melting crayons with a hairdryer**
Baking. Babka, breads, brownies, cupcakes, anything on the Bisquick box
Victorian novels. William Thackery, George Elliot, Anthony Trollope, Thomas Hardy, Wilke Collins, Elizabeth Gaskell, Frances Hodgson Burnett, Edith Wharton, Charles Dickens, Booth Tarkington, and anything where I get to use my British accent in my head.
Classic rock. Fleetwood Mac and all their friends
General geekery. Anything new, novel, and useful. I spend a lot of time on Quirky, and before that existed, I was all about SkyMall
Nature Documentaries. You name it, I've seen it. Long Live David Attenborough
*Arguably should be its own category, but for the sake of brevity I've included it under design. If you've read this far you've been a good sport. Thank you!
**Blame Instagram
2021: American Business Award, Bronze: Best Customer Success Department
2015: Awarded "Giver" Award in second month at Contently
2009: Ranked First in MBA class, awarded Best Overall Performance
2004 – 2008: Annenberg Dean’s List 4 consecutive semesters, Order of Omega (Greek Academic Honor Society), Kappa Kappa Gamma Director of Publicity, “Take Back the Night” Charity Director of Publicity
Links to all the interviews, articles, and speaking events I’ve done can be found at allimanning.contently.com